What is the core value proposition of MaaS?
Must MaaS be financially sustainable to be a success?
What principles must be present in the regulatory context to ensure broad access for people and incentives for business to innovate?
Is there an ideal MaaS Business Model or Operating Framework?
- What can other sectors teach about complex system deployments - think utilities and travel sites?
The potential benefits and impacts of MaaS are so big, it warrants asking big questions
MaaS-A-Con is designed to be different from the typical industry confab - those hyper events that tend to be heavy on the 'trade' part and too light on the 'workshop' aspect. MaaS-A-Con limits the number of sessions, but increases the number of minutes, so delegates and speakers have the time they need to dig deeply into a topic. Our goal is to enable an interactive environment for people to share insights and knowledge about the core elements MaaS needs to succeed.
Day 1: Wednesday March 11th, 8:30 to 5:30
8:30 - 9:00 | Introduction & Welcome Remarks
9:00 - 9:30 | KEYNOTE: A New Mobility Mindset
9:30 - 11:00 | SESSION 1: Private View | MaaS as a Venture - Motives and Enablers
MaaS has many actors, each with unique goals and objectives, and each with different pressures. For the private sector, the objectives are to grow adoption rates and revenues, with the ultimate goal being a surplus of revenues: 1) meet shareholder demands and; 2) invest in product improvements and value added services to retain users and stay ahead of the competition. What drives the private sector, and what are their motives in the mobility space is the point of this session.
11:00 - 11:30 | BREAK
11:30 - 1:00 | SESSION 2: Public View | The Public Good Directive Behind MaaS
Public Transit advocates often proclaim that transit is the foundation of, and basis for successful, MaaS Ecosystems. PT's primary charge is broad: to move as many people, for as reasonable a price, as possible. Theirs is thus a public good motive. It is about access. Because PT doesn't have surplus revenues - far from it - they must make trade-offs. And rather than shareholders, they have the public and elected officials to keep happy all while trying to compete with private transport providers.
1:00 - 2:00 | LUNCH
2:00 - 3:30 | SESSION 3: MaaS View | The Mutual Benefit Mandate
Each leg of the stool: private companies, public operators and owners, and of course the moving public, has a unique answer to the question "What do you want out of MaaS?" Each works to establish their own value proposition. The issue is a three-legged stool is that if you weaken one leg, or for that matter, grow one, you tip the balance and the stool falls over. Successful MaaS platforms require balance. They must be informed, designed and operated in terms of a "Mutual Benefit Mandate" (MBM). In this session, public and private sector panelists discuss the key requirements of MaaS in their view and what an MBM system would look like and how it would result in the model MaaS that respects and reflects all legs.
3:30 - 4:00 | BREAK
4:00 - 5:30 | SESSION 4: MaaS Framework, Part 1: Principles of Viable Models
The answers to the big mobility questions MaaS can solve may be shaped by one factor over any other: the framework for MaaS. The challenge to knowing that is, is that MaaS is in the eye of the beholder. To build a framework takes a common frame of reference. This is important, as MaaS draws on transport actors who are normally stove-piped. Each has their own definition of MaaS and thus works to establish their own type of MaaS. But MaaS requires a balance, e.g. financial incentives and inclusive, broad access. Frameworks are shaped and bounded by principles that yield business models that deliver what's important to the business mode's sponsor. If stakeholder's goals differ, you get different models, with parties pushing for frameworks that channel the market in their favor at the other's expense. MaaS must do better. In this 2-part session we dive nto the principles of the framework that can yield the ideal MaaS ecosystem.
Day 2: Thursday March 12th, 8:30 to 3:00
8:30 - 10:00 | SESSION 5: MaaS Framework, Part 2: Components of the Ecosystem
Continuing the discussion from Part 1, concluding with a consensus on the principles and how to integrate them into MaaS platform development.
10:00 - 10:30 | BREAK
10:30 - 12:00 | SESSION 6: Making MaaS, Part 1: Fintech for Seamless Mobility
A MaaS ecosystem includes a range of stakeholders, the roles of each varying by region. This means the financial model for MaaS varies too - even though certain threads run across the fabric of mobility services such as account management, payments processing, reconciliation, retail networks to handle the under-banked, etc. Determining the financial model requires understanding a complex set of variables that include infrastructure resources (capital outlay), value proposition (pricing model (subscription or a la carte)), booking channel, trip-type, customer segments and stakeholders (owners, providers, people, agencies, enterprises).
12:00 - 1:00 | LUNCH
1:00 - 2:00 | SESSION 7: Making MaaS, Part 2: Is Your Transport Policy Ready?
We all know the frustration. You’re a startup, software vendor or mobility services provider who wants to bring innovation to business and government markets. What is a common blocker? Often it is the government procurement processes and procedures that (duly) require a competitive public procurement process that ensures transparency, accountability, inclusion, non-discrimination (think Title VI) and a fair and competitive business environment. Does this model still work well in the new world of shared mobility - one dominated by private sector innovations (and dollars) and start-ups coming into the MaaS space for the first time?
2:00 - 3:00 | CLOSING REMARKS & WRAP-UP: Next Steps Idea Session
A wrap-up discussion of what we heard at this event and a look at MaaS America's proposed 2020 program and what delegates suggest it should prioritize to best advance a MaaS ecosystems that advance the American form of mobility.